What is Good Planning?
You may find it hard to justify committing large chunks of time to plan your new website, but it will more than justify the cost in the end. For example, problems that could bring your project to a grinding halt can easily be avoided if they are identified in advance. Planning also offers the opportunity to figure out exactly what you want your website to do and exactly how you want it to look. You may have a clear picture of your future site in your mind, so you must communicate with your team members all four planning steps we outline below. If you dedicate the time to producing a clear and complete plan of your site, it will make it easier for your developer to build exactly what you want. Be prepared to spend considerable time in conversation with your site developer
Marketing Strategy
Four Planning Phases If the goal of your website is to attract visitors and convert them into leads, customers, clients, and advocates, then you need to implement solid marketing planning steps to complete as part of your marketing strategy is creating a buyer persona and identifying what content you will create.
Buyer Personas
The first step to creating buyer personas is to look at your target market and define each persona. Try to view your business through your buyer persona’s eyes and think about their goals and behavior. If you build your website with these visitors in mind, you will have a great chance of attracting and converting them to clients or customers.
Content Creation
The second step in your marketing strategy is to develop a plan for creating content for your buyer personas to enjoy, learn from, and share. This type of content can help you demonstrate the knowledge you have of your industry, attract new visitors, and rank better in search engines for your targeted keywords. Providing your audience with engaging and helpful content will bring them back to your website and eventually help increase conversion rates.
Site Functionality
Since you first decided to build a website, you’ve probably spent a lot of time thinking about what functionality you want your website to have. In other words, what you want your site to do.
Site Architecture
Site Navigation The first step in this process should be to create a complete sitemap. This will determine where every piece of content should exist within the structure of the site. When going through this process with our clients, we typically ask these questions.
Site Interface
Design The next step in the planning process is to decide how your site should look and feel. Make sure your site is engaging, easy to use, and reflects your brand.
